Fabio Rotella was born in Catanzaro but he moved to Milan soon to study Design and Architecture. He started collaborating with Atelier Mendini, where he is coordinator of architectural, design and event projects. In 1996 Rotella created his own studio, and he became also a consultant for internationally famous brands. Thanks to his crossing knowledge, he works as art-director of companies for which he study the image and the design and he works as coordinator of artistic-cultural events. Its source of conceptual ideas and its point of reference are the applied arts: wide-ranging architectural projects, conceptual architectures of large public spaces or objects of everyday life. His international fame is continually fueled by his participation in worldwide initiatives and awards.