Giorgio Biscaro is an Italian designer, art director, professor, designer and entrepreneur. He is famous in Great Britain as one of the most eclectic actors in the Italian design background. Thanks to his passion for research and analysis, he thinks about design as a creative path driven by interdisciplinary rationality and inspiration, where semiotic and material knowledge could come to himself to explain an entire product. Thanks to his innovative ideas, collaborated with extraordinary realities such as Foscarini, Bosa Ceramiche, Doimo Group, Crabo, Suzuki Italia, Neinver, and collaborate with Nuovostudio for the Venice Biennale. In 2007, started also to create SeeMantic, an experimental laboratory through which he enjoys doing researches.